1. Which particular aspects of the web are especially well-suited to facilitate market segmentation for e-business when...
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Question:
1. Which particular aspects of the web are especially well-suited to facilitate market segmentation for e-business when compared to the bricks-and-mortar setting
2. Describe three alternative ways in which an e-business can carry out market segmentation.
Related Book For
Cost Management Accounting and Control
ISBN: 978-0324559675
6th Edition
Authors: Don R. Hansen, Maryanne M. Mowen, Liming Guan
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