1. Why is marketing opportunity analysis necessary? What are the determinants of marketing opportunity? 2. What are...
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1. Why is marketing opportunity analysis necessary? What are the determinants of marketing opportunity?
2. What are the components of a SWOT analysis?
3. In relation to resource constraints, how can environmental scanning affect a companys long-term strategic market planning? Consider product costs and benefits affected by the environment.
Related Book For
Economics
ISBN: 978-0073375694
18th edition
Authors: Campbell R. McConnell, Stanley L. Brue, Sean M. Flynn
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