1. Why must marketers monitor changes in supplier and marketing intermediary practices? 2. Why should marketers not...
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1. Why must marketers monitor changes in supplier and marketing intermediary practices?
2. Why should marketers not only track direct, like-for-like competitors? What other types of competitor are there?
3. Why should marketers be aware of their organizations publics?
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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