Select a company in your chosen country and compare that company's performance with the relevant sector index
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Question:
Select a company in your chosen country and compare that company's performance with the relevant sector index (e.g., Apple's performance with performance of the technology sector). You are expected to provide a detailed analysis of under/over performance over the period based on both the company's geographical and product coverage. (Use of quantitative techniques will merit more marks.)
Related Book For
Marketing Research
ISBN: 978-0134167404
8th edition
Authors: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush
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