12. What is false about micro influencers? Group of answer choices Have fewer followers than macro influencers
Question:
12. What is false about micro influencers?
Group of answer choices
Have fewer followers than macro influencers
Are overly produced
Have narrower audiences
Typically do not generate millions in revenue
Often times have high trust with followers.
All are true. no answers are false.
13. What is false about the opportunity to become an internal social influencer provides for individuals interested in becoming a social influencer but needs to work for the money.
Group of answer choices
Can build trust with individual's followers by demonstrating expertise with content about the individual's employer (organization).
The employer (organization) benefits by gaining access to the individual's followers.
Content posted by the individual should be consistent with the organization's goals and positioning/brand persona.
One drawback for the individual is that it requires significant resources to become an internal influencer.
All answers are true. None are false
14. What is true about Clorox?
Group of answer choices
Working with social influencers
Targeting millennials
Want target market to know it is sponsored content
All are true.
Concepts of Database Management
ISBN: 978-1285427102
8th edition
Authors: Philip J. Pratt, Mary Z. Last