1. Why is internal alignment among all stakeholders necessary before creating an exter- nal brand? What...
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1. Why is internal alignment among all stakeholders necessary before creating an exter- nal brand? What are the risks of moving too quickly to create an integrated brand without having internal alignment? 2. How can a unified, consistent, "brand experience" be created for thousands of employ- ees working across dozens of states and locations? 1. Why is internal alignment among all stakeholders necessary before creating an exter- nal brand? What are the risks of moving too quickly to create an integrated brand without having internal alignment? 2. How can a unified, consistent, "brand experience" be created for thousands of employ- ees working across dozens of states and locations?
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1 Stakeholders are individuals or group of individuals who are affected by the activities of the bus... View the full answer
Related Book For
Compensation
ISBN: 978-0078029493
11th edition
Authors: George Milkovich, Jerry Newman, Barry Gerhart
Posted Date:
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