1)Consider the following three snippets of text:

- The rain in France falls mainly in the plain.

- The French World Cup team is awesome.

- French food served at a French restaurant is beyond awesome.

After stemming and stopping these snippets, compete the following tasks:

(a) Create binary coding for each snippet.

(b) Create frequency coding for each snippet.

(c) Create tf-idf coding for each snippet.

 

2)Find a business scenario from your work or personal observation, identify a marketing strategic issue of your interest, e.g., new product design, segmentation, pricing, describe and discuss how you can apply one or more of the analytical methodologies we have learned so far to address this strategic issue. In addition, how and where you can obtain the data needed for this proposed analysis?