1. Kickstarter's model is "all or nothing" meaning that if the total funding request (e.g., $17,000) is achieved in the time (e.g., four weeks), they get the total amount pledged. But if the funding request is not achieved in the timeframe, even if they are short by one dollar, the company gets nothing. How important is this model for campaign success?

2. Analyze the data in Table 2 (Facebook metrics for week before launch and week one). What conclusions can be drawn from this analysis? What actions, if any, should be taken for the subsequent weeks?
 

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Table 2: Selected Facebook Metrics for Week Before Launch and Week One Date Number of Posts Made By Page Owner to e² Page Daily People Talking About (Unique Users) Daily Page Engaged Users (Unique Users) Week Before Launch Week One 3/29/12 1 3/30/12 0 3/31/12 0 4/1/12 4/2/12 0 4/3/12 2 4/4/12 0 4/5/12 2 4/6/12 1 4/7/12 1 4/8/12 2 4/9/12 1 4/10/12 I 4/11/12 0 8 2 2 1 18 6 31 30 7 26 6 7 N 14 2 2 8 3 30 14 110 63 24 76 33 41 Daily Total Reach (Unique Users) 374 121 91 267 131 1169 469 1817 1388 766 973 730 631 336 Daily Organic Daily Reach Viral Reach (Unique Users) 235 16 6 196 42 301 173 281 248 137 237 236 297 55 (Unique Users) 148 106 85 78 97 953 310 1634 1230 655 803 529 369 292 Table 2: Selected Facebook Metrics for Week Before Launch and Week One Date Number of Posts Made By Page Owner to e² Page Daily People Talking About (Unique Users) Daily Page Engaged Users (Unique Users) Week Before Launch Week One 3/29/12 1 3/30/12 0 3/31/12 0 4/1/12 4/2/12 0 4/3/12 2 4/4/12 0 4/5/12 2 4/6/12 1 4/7/12 1 4/8/12 2 4/9/12 1 4/10/12 I 4/11/12 0 8 2 2 1 18 6 31 30 7 26 6 7 N 14 2 2 8 3 30 14 110 63 24 76 33 41 Daily Total Reach (Unique Users) 374 121 91 267 131 1169 469 1817 1388 766 973 730 631 336 Daily Organic Daily Reach Viral Reach (Unique Users) 235 16 6 196 42 301 173 281 248 137 237 236 297 55 (Unique Users) 148 106 85 78 97 953 310 1634 1230 655 803 529 369 292

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1 This model is the most important for the campaign success because even in the first week the proje... View the full answer