1:Provide a detailed market structure analysis which will identify the competitors for your product or service.Your market
Question:
1: Provide a detailed market structure analysis which will identify the competitors for your product or service. Your market structure analysis should include information on the following:
· The industry
· Product class/category
· Product types
· Product variants
· Brands
2: Provide a detailed competitor analysis. Your competitor analysis should include the following:
· Determination of the competitor's major objectives.
· Assessment of the competitor's current marketing strategies.
· Assessment of the competitor's strengths and weaknesses.
· Internal analysis of your firm's strengths and weaknesses relative to the competitors.
3: What type of game theory design would you apply to anticipate a competitor's future strategies?
4: Based on your analysis, what market opportunities are available to your firm? Explain your rationale.
Auditing a risk based approach to conducting a quality audit
ISBN: 978-1133939153
9th edition
Authors: Karla Johnstone, Audrey Gramling, Larry Rittenberg