1. Use proper data visualisation tools to visualise the following:

1) Total revenue, total contribution, total profit and total fixed costs for all of Dudley Ltd’s products during 2017-2025.

2) The life cycle pattern for each of Dudley Ltd’sproducts expressed in terms of total contribution (£m)during 2017-2025.

NB: You are expected to a report using proper data visualisation tools, showing the overall trend of total revenue, total contribution and total profit for each product during 2017-2025. Select the correct chart types for each set of data and produce charts that convey the key messages to managers in a clear and understandable way.

2. Discuss the different stages in the product life cycle using the visualization prepared in 1 to assist your answer, identify proper pricing strategies that Dudley may consider in each stage. Suggest how Dudley Lt can attempt to extend the product life cycle for their products.

NB: You are expected to identify different stages in the product life cycle for each product, use results in the above step to assist your answer. Then, suggest proper pricing strategies that Dudley may consider in different stages. Notice that a full income statement is not required to reach the contribution and profit for each product, but a table showing any calculative workings must be clearly shown in the appendix. You are also to suggest Dudley Ltd how to possibly extend the life cycle for each of the product.

3. Critically evaluate the usefulness of your analytical approach in analysing product life cycle.

NB: Critical reflections on your data analytics and decision making: What visualization method did you use to present your data? Why were they the best ways to communicate this data? Do you think alternative techniques could be used for the same purpose? To what extent is product life cycle a useful decision making tool? What other information would be useful for information users that have not been covered in your selected data?

  

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Dudley Ltd is a toy company based in the UK for which the demand is influenced by changes in technology. Therefore, the company continually reviews the product life cycles to survive in the competitive environment that it operates. The production manager has designed the manufacturing facilities in such a way that it is able to produce all products on the same equipment and use the same multi-skilled work force. Management estimate that the annual production capacity of the company is equivalent to a turnover value of 30m. The turnover figures (actual and forecast) are shown below for each of products: Toy A, Toy B and Toy C from the beginning of the life cycle of each product up to 2023, which are the only products for which Dudley Ltd has sales (actual or forecast) for the years 2017 to 2022. There are no other plans to introduce other product lines at this stage. Dudley Ltd is a toy company based in the UK for which the demand is influenced by changes in technology. Therefore, the company continually reviews the product life cycles to survive in the competitive environment that it operates. The production manager has designed the manufacturing facilities in such a way that it is able to produce all products on the same equipment and use the same multi-skilled work force. Management estimate that the annual production capacity of the company is equivalent to a turnover value of 30m. The turnover figures (actual and forecast) are shown below for each of products: Toy A, Toy B and Toy C from the beginning of the life cycle of each product up to 2023, which are the only products for which Dudley Ltd has sales (actual or forecast) for the years 2017 to 2022. There are no other plans to introduce other product lines at this stage.