1.What benefits and values can we extend into the global marketplace for this brand?
2. What do we need to consider in terms of the political, legal, cultural, economic,
demographic, and natural environments?
3. How can this brand expand into another country? What country makes sense? Why?
4. How can this brand leverage a multicultural marketing opportunity?
5. How will you evaluate the success of your program? How can you integrate this program
into the company's existing marketing efforts

 

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