2 3 4 5 6 Month B 9 10 11 12 13 14 15 16 17...

Transcribed Image Text:

2 3 4 5 6 Month B 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Campaign 1/1/2018 Campaign 1 1/1/2018 Campaign 1 1/1/2018 Campaign 1 1/1/2018 Campaign 1 1/1/2018 Campaign 1 1/1/2018 Campaign 1 1/1/2018 Campaign 1 1/1/2018 Campaign 1 1/1/2018 Campaign 1 24 Ad Group Ad Group 1.1 Ad Group 1,1 Ad Group 1.1 Ad Group 1.2 Ad Group 1.2 Ad Group 1.2 Ad Group 1.3 Ad Group 1.3 Ad Group 1.3 Totals Impressions Clicks Adwords Report This is your data. Device Clicks Desktop Mobile Tablet Desktop Mobile Tablet Desktop Mobile Tablet 9 7 1 2 Revenue from Display Channel >> 1 0 17 10 Impressions Cost Part A: Adword Campaign Metrics 314 292 390 78 37 12 159 79 11.55 Part A: Reflection Questions Answer questions in complete sentences. Type your answers below the question 13.61 1.2 4.6 1.28 0 Cost Conversions Click Through Rate Cost Per Click ROI 15.34 8.44 Conversions Based on the ROI you calculated, would you recommend that this campaign continues? Explain your answer in a 3-5 sentence paragraph. Type your answer here. 0 2 0 0 0 021 1. Calculate the following metrics and record your answer under the row titled "AdWords Campaign Metrics". Format all rates as percentages. - - - - - - Total impressions Total clicks Total cost Total conversions Total click-through rate Cost per click Return on investment 2 3 4 5 6 Month B 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Campaign 1/1/2018 Campaign 1 1/1/2018 Campaign 1 1/1/2018 Campaign 1 1/1/2018 Campaign 1 1/1/2018 Campaign 1 1/1/2018 Campaign 1 1/1/2018 Campaign 1 1/1/2018 Campaign 1 1/1/2018 Campaign 1 24 Ad Group Ad Group 1.1 Ad Group 1,1 Ad Group 1.1 Ad Group 1.2 Ad Group 1.2 Ad Group 1.2 Ad Group 1.3 Ad Group 1.3 Ad Group 1.3 Totals Impressions Clicks Adwords Report This is your data. Device Clicks Desktop Mobile Tablet Desktop Mobile Tablet Desktop Mobile Tablet 9 7 1 2 Revenue from Display Channel >> 1 0 17 10 Impressions Cost Part A: Adword Campaign Metrics 314 292 390 78 37 12 159 79 11.55 Part A: Reflection Questions Answer questions in complete sentences. Type your answers below the question 13.61 1.2 4.6 1.28 0 Cost Conversions Click Through Rate Cost Per Click ROI 15.34 8.44 Conversions Based on the ROI you calculated, would you recommend that this campaign continues? Explain your answer in a 3-5 sentence paragraph. Type your answer here. 0 2 0 0 0 021 1. Calculate the following metrics and record your answer under the row titled "AdWords Campaign Metrics". Format all rates as percentages. - - - - - - Total impressions Total clicks Total cost Total conversions Total click-through rate Cost per click Return on investment

Answer rating: 100% (QA)

Solution Please note ROI cannot be calculated as revenue is not given It is i... View the full answer