2 'A competitive strategy is vital to an international business ' Therefore a) Describe the main attributes of a differentiation strategy compared to a focus strategy, using illustrative examples (8 marks) b) What are the main strengths and disadvantages of adopting a resource based approach to st...

a Attributes of Differentiation Strategy vs Focus Strategy Differentiation Strategy Objective To offer unique products or services that are valued by ...

2. 'A competitive strategy is vital to an international business.' Therefore: a) Describe the main attributes...

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2. 'A competitive strategy is vital to an international business.' Therefore: a) Describe the main attributes...

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