2. An automobile component OEM manufacturing alternators have appointed your advertising agency to design the promotional strategy for their product. You are required to prepare a marketing communication campaign & select appropriate media vehicles for the same keeping in mind the target audience. (20 Marks)

Answer rating: 100% (QA)

OEM manufacturing Product Marketing Communication Strategy Let us first see why it is necessary and what lead us to form this strategy Target Audience Our dealers Customers Earlier we can just grwo an... View the full answer