2 An effective integrated communications and promotion program should begin with 01 02 03 04 Gathering feedback Discovering the target audience Choosing appropriate media for message transmittal Creating a message 2 An effective integrated communications and promotion program should begin with 01 ...

The integrated communication and promotion program should alwa ...

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Introduction to Management Science A Modeling and Cases Studies Approach with Spreadsheets

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Authors: Frederick S. Hillier, Mark S. Hillier

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Introduction to Management Science A Modeling and Cases Studies Approach with Spreadsheets

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