2. As a director, write a MEMO to the heads of your relevant departments with a clear...

Fantastic news! We've Found the answer you've been seeking!

Question:

2. As a director, write a MEMO to the heads of your relevant departments with a clear Headline, Introduction, Context with Discussion and Closing Segments. Remember memos offer both an identification of the problem and offers solutions. (10 marks)

You are the Managing Director of “Dermacare International”, a well-known and respected firm which is one of the top cosmetics and skincare companies in Dhaka, Bangladesh. You advertise herbal, all natural and very safe ingredients. Recently, you have invested a lot of money on a new line, called “Youth Glow Face Cream.” Youth Glow is already a bestseller.

However, you have found out something problematic. Several thousand units of Youth Glow are in the markets already but two of those units, about 300 bottles, were contaminated during production. These can cause severe rashes, skin irritations and even permanent scarring on people who use the product. This happened as one of your suppliers gave you a bad batch of organic herbs, used in the production of those 300 bottles. This situation can become a public relations disaster. You have to locate the bottles with the defective product by Nov 30^th.

You are sending a confidential memo to Mashrib Khan, the Head of Production and to Yasmin Ferdous, the Marketing Manager. Yasmin’s number is Ext 4450 and Mashrib’s office is Room 504. You need Mashrib to find out how the bottles got contaminated. Were there bad ingredients used or is this a bigger problem? Are there production numbers he can use? what can he do to get the bottles out of the market? Mashrib needs to respond to everything by Nov 1^stafter which you will have to let the public know and recall the product which will be a disaster. Yasmin needs to come up with a plan to address a public’s panic and rejection of the products of Dermacare. Advertisements, events, etc have to be planned in advance before Nov 30^th deadline. Does she need to hire a legal team? Think of more tasks these two might have to do, and assign them their jobs in your memo
You want to meet on Nov 24^th in your office at 3:00 PM with their recommendations. You are sending a sample cream, as well as invoices showing the bad batch numbers with the memo.