2. Discuss two (2) of the four Functional-level strategies (Efficiency,Quality,Innovation,Customer Resp.) - what each is, how it

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2. Discuss two (2) of the four Functional-level strategies (Efficiency,Quality,Innovation,Customer Resp.)

- what each is, how it creates customer value and contributes to sustainable competitive advantage.

Related Book For answer-question

International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: May 04, 2024 08:07 AM

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2. Discuss two (2) of the four Functional-level strategies (Efficiency,Quality,Innovation,Customer Resp.) - what each is, how it

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International Marketing And Export Management

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