2. Research and analyze 2 substitute products that are a threat to your company's product. 3. Research
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Question:
2. Research and analyze 2 substitute products that are a threat to your company's product.
3. Research and detailed review of the various distribution channels used (how products are moved from the company to consumers).
3a. Cover each of the 4 main distribution channels:
Direct sales, Brokers and distributors, Wholesalers/Retailers, and E-commerce.
3b. The benefits/advantages and disadvantages for each distribution channel option.
Your company is Coke.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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