2. The Georgia-based Watasha Sauce Company, LLC filed a trademark application for their OLD NO. 1...
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2. The Georgia-based Watasha Sauce Company, LLC filed a trademark application for their "OLD NO. 1 BBQ SAUCE" in May 2022. Jack Daniel's quickly tried to block the registration and submitted a trademark opposition because "Old No. 7" is a Jack Daniel's registered trademark. The sauce company's bottle looks nothing like the famous Jack Daniel's bottle design. Tennessee WHISKEY 70: 40% WATA SHA Old No.1 BBQ Sauce" Jack Daniel's is focusing on the "OLD NO. 1 BBQ SAUCE" mark, creating trademark dilution (lessening the "Old No. 7" mark's uniqueness) and infringement because of a likelihood of confusion with their brand. Will Jack Daniel's prevail on its lawsuit for dilution and trademark infringement? 2. The Georgia-based Watasha Sauce Company, LLC filed a trademark application for their "OLD NO. 1 BBQ SAUCE" in May 2022. Jack Daniel's quickly tried to block the registration and submitted a trademark opposition because "Old No. 7" is a Jack Daniel's registered trademark. The sauce company's bottle looks nothing like the famous Jack Daniel's bottle design. Tennessee WHISKEY 70: 40% WATA SHA Old No.1 BBQ Sauce" Jack Daniel's is focusing on the "OLD NO. 1 BBQ SAUCE" mark, creating trademark dilution (lessening the "Old No. 7" mark's uniqueness) and infringement because of a likelihood of confusion with their brand. Will Jack Daniel's prevail on its lawsuit for dilution and trademark infringement?
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