2. What is the POEM framework? Identify the paid, owned, earned media for any e-commerce company of...
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2. What is the POEM framework? Identify the paid, owned, earned media for any e-commerce company of your choice. (20 Marks)
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Principles of Responsible Management Global Sustainability Responsibility and Ethics
ISBN: 978-1285080260
1st Edition
Authors: Oliver Laasch
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