38) is the technique global marketers use to describe ads with common design elements into which...

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38) is the technique global marketers use to describe ads with common design elements into which localized elements are inserted for individual country markets. A) "Pattern advertising" B) "Template advertising" C) "Cookie-cutter advertising" D) "Model advertising" E) "Stereotype advertising" 39) Ben & Jerry's ice cream package design was changed in the United Kingdom since British consumers perceived the colors differently than U.S. consumers. This is an example of: A) product-communications extension. B) product extension-communications adaptation. C) product adaptation-communications extension. D) dual adaptation. E) product invention. 40) When identifying global market segments, a fundamental guiding principle should be the need to determine: A) shared demographic characteristics. B) similar languages. C) similar needs and buying behavior. D) similar ethnic backgrounds. E) similar geographic regions. 41) MDS could be used for all of the marketing applications below except A) Market segmentation: position brands and consumers in the same space and thus identify groups of consumers with relatively homogeneous perceptions. B) Positioning of new products. C) Determining consumer intentions to buy. D) MDS can be used for all the three applications. E) MDS cannot be used for any of the applications. 42) Conjoint analysis can be used for A) determining value of a product B) ascertaining consumer brand perceptions C) positioning new products D) finding different attribute levels E) All of the answers are correct TOM 00 VO T83T 38) is the technique global marketers use to describe ads with common design elements into which localized elements are inserted for individual country markets. A) "Pattern advertising" B) "Template advertising" C) "Cookie-cutter advertising" D) "Model advertising" E) "Stereotype advertising" 39) Ben & Jerry's ice cream package design was changed in the United Kingdom since British consumers perceived the colors differently than U.S. consumers. This is an example of: A) product-communications extension. B) product extension-communications adaptation. C) product adaptation-communications extension. D) dual adaptation. E) product invention. 40) When identifying global market segments, a fundamental guiding principle should be the need to determine: A) shared demographic characteristics. B) similar languages. C) similar needs and buying behavior. D) similar ethnic backgrounds. E) similar geographic regions. 41) MDS could be used for all of the marketing applications below except A) Market segmentation: position brands and consumers in the same space and thus identify groups of consumers with relatively homogeneous perceptions. B) Positioning of new products. C) Determining consumer intentions to buy. D) MDS can be used for all the three applications. E) MDS cannot be used for any of the applications. 42) Conjoint analysis can be used for A) determining value of a product B) ascertaining consumer brand perceptions C) positioning new products D) finding different attribute levels E) All of the answers are correct TOM 00 VO T83T

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