4.0 Analyze buyer behavior using the consumer decision-making model. 4.1 Examine the stages in the consumer decision-making
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4.0 Analyze buyer behavior using the consumer decision-making model.
4.1 Examine the stages in the consumer decision-making model.
4.2 Distinguish among the three types of consumer decision processes.
4.3 Determine the impact of situational influences on the buying decision process.
4.4 Explain the impact of psychological influences on consumer behavior.
4.5 Identify socio-cultural influences and their impact on consumer behavior.
Related Book For
Introduction to Finance Markets Investments and Financial Management
ISBN: 978-1118492673
15th edition
Authors: Melicher Ronald, Norton Edgar
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