List at least four reasons why consumers might prefer one store over another in your category (Apple).
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List at least four reasons why consumers might prefer one store over another in your category (Apple). Which is the most important for consumers? Reflect on how your retailer performs across all four criteria.
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Cost management a strategic approach
ISBN: 978-0073526942
5th edition
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
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