Question: 4.18. Planning: Assessing Audience Needs [LO-2] For each communication task that follows, write brief answers to three questions: Who is the audience? What is the

4.18. Planning: Assessing Audience Needs [LO-2] For each communication task that follows, write brief answers to three questions: Who is the audience? What is the audience's general attitude toward my subject? What does the audience need to know? a. A final-notice collection letter from an appliance manufacturer to an appliance dealer that is 3 months behind on payments, sent 10 days before initiating legal collection procedures b. An advertisement for smartphones c. A proposal to top management, suggesting that the four sales regions in the United States be combined into just two regions d. Fliers announcing reduced rates for chimney cleaning or repairs, to be attached to doorknobs in the neighborhood e. A cover letter sent along with your rsum to a potential employer 4.25. Planning: Choosing the Direct or Indirect Approach [LO-5) Indicate whether the direct or indirect approach would be best in each of the following situations and briefly explain why. Would any of these messages be inappropriate for email? Explain. a. A message to the owner of an automobile dealership, complaining about poor service work b. A message from a recent college graduate requesting a letter of recommendation from a former instructor c. A message turning down a job applicant d. A message announcing that because of high air-conditioning costs, the plant temperature will be held at 78F during the summer e. A message from an advertising agency to a troublesome long-term client, explaining that the agency will no longer be able to work on the client's account Critique the Professionals Locate an example of professional communication in any medium/channel that you think would work equally well or perhaps better-in another medium. Using the information in this chapter and your understanding of the communication process, write a brief analysis (no more than one page) of the company's media/channel choice and explain why your choice would be at least as effective. Use whatever medium your instructor requests for your report and be sure to cite specific elements from the piece and support from the chapter

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