A leading manufacturer of watches maintains a set of very exclusive networks of retailers that are authorized
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A leading manufacturer of watches maintains a set of very exclusive networks of retailers that are authorized to sell its watches. Recently, however, there has been pressure on the company (by outside investors) to expand its products to more and more retailers in order to increase sales. (a) What are some of the dangers that the company might encounter when moving from one form of distribution to another? (b) In general, explain exclusive distribution arrangements. What types of brands benefit “most” (and “least”) from exclusive arrangements? Explain.
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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