Choose one (1) brand and identify two (2) advertisements used by the brand. One advertisement MUST...
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Choose one (1) brand and identify two (2) advertisements used by the brand. One advertisement MUST be a print (magazine, newspaper, out-of-home) advertisement, while the other MUST be a digital advertisement (make sure it is a still/static digital ad and not a TV ad shown on YouTube (as technically this is not a digital ad)). The ads are for the brand sportsbet and the ads are Elite Average Games (Digital) AND Sports bet Sign's/Billboards (in-person) HERE IS LINK TO AD:https://www.youtube.com/watch?v=3GnBLV5xcdY Basically only need the following 3 questions answered for each ad type the billboard and the billboards- 6 in total all together around 500 words ONLY ANSWER THESE THREE QUESTIONS FOR EACH AD TYPE In-person/Billboard - Analysis Using the consumer decision making process model (old or new) identify: o What stages are consumers likely to be when they see these ads? o What is the desired response to the advertisements? o How is the ad prompting the consumer to react? Digital commercial (Elite Average Games)- Analysis Using the consumer decision making process model (old or new) identify: o What stages are consumers likely to be when they see these ads? o What is the desired response to the advertisements? o How is the ad prompting the consumer to react? Make sure you call on key theories and concepts you learn about from weeks 1-5 to help shape your discussions. Hint: Starting off your research by Googling "best ads" is a bad place to start. Think of a brand and take it from there Marked on (see rubric below for more detail): Clear introduction with grab (5%). Description and target market of each ad (10%) Similarities and differences of each ad (10%) • Consumer decision-making process application (30%) Analysis of effectiveness (15%). Theory and key concept use (10 %). Presentation ability (20%) Choose one (1) brand and identify two (2) advertisements used by the brand. One advertisement MUST be a print (magazine, newspaper, out-of-home) advertisement, while the other MUST be a digital advertisement (make sure it is a still/static digital ad and not a TV ad shown on YouTube (as technically this is not a digital ad)). The ads are for the brand sportsbet and the ads are Elite Average Games (Digital) AND Sports bet Sign's/Billboards (in-person) HERE IS LINK TO AD:https://www.youtube.com/watch?v=3GnBLV5xcdY Basically only need the following 3 questions answered for each ad type the billboard and the billboards- 6 in total all together around 500 words ONLY ANSWER THESE THREE QUESTIONS FOR EACH AD TYPE In-person/Billboard - Analysis Using the consumer decision making process model (old or new) identify: o What stages are consumers likely to be when they see these ads? o What is the desired response to the advertisements? o How is the ad prompting the consumer to react? Digital commercial (Elite Average Games)- Analysis Using the consumer decision making process model (old or new) identify: o What stages are consumers likely to be when they see these ads? o What is the desired response to the advertisements? o How is the ad prompting the consumer to react? Make sure you call on key theories and concepts you learn about from weeks 1-5 to help shape your discussions. Hint: Starting off your research by Googling "best ads" is a bad place to start. Think of a brand and take it from there Marked on (see rubric below for more detail): Clear introduction with grab (5%). Description and target market of each ad (10%) Similarities and differences of each ad (10%) • Consumer decision-making process application (30%) Analysis of effectiveness (15%). Theory and key concept use (10 %). Presentation ability (20%)
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Answer rating: 100% (QA)
InpersonBillboard Analysis 1 What stages are consumers likely to be when they see these ads The consumers are likely in the awareness and interest stages of the consumer decisionmaking process when th... View the full answer
Related Book For
Marketing Research
ISBN: 9781119497639
13th Edition
Authors: V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
Posted Date:
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