5.9. What is the relationship between brand loyalty and brand equity? What role do both concepts play

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5.9. What is the relationship between brand loyalty and brand equity? What role do both concepts play in the development of marketing strategies?

5.10. How can marketers use measures of recognition and recall to study the extent of consumer learning?

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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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Posted Date: Jan 24, 2021 11:53 AM

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5.9. What is the relationship between brand loyalty and brand equity? What role do both concepts play

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For most of the brand managers the relationship between brand equity which is the knowledge of and t... View the full answer

Consumer Behavior

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