6) What is a target persona? Why do brands identify them and how are they used...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
6) What is a target persona? Why do brands identify them and how are they used by different marketing players? List 4 characteristics a brand would want to know about each target persona. 7) Explain the terms demographics and psychographics. Give a one-sentence explanation for each, and 3 examples of each. 8) Find a print or TV ad campaign you like. Explain what you think... The target audience is, in demographic and psychographic terms The "competitive frame" or "consideration set" is (used interchangeably) The point(s) of difference it's communicating The end benefit(s) from using the product or service 9) Name 3 different creative approaches/genres for advertising and provide an example of each (a screen shot or print ad). Include 1 sentence for each, describing why you think the brand found that approach effective. 10) What is a customer journey empathy map, what are the key steps/stages along the journey, and why is it valuable for ompanies to do them for each important brand target? 11) Explain the term "consumer promotion." Provide 3 examples of consumer promotions and explain how each helps a brand achieve different objectives. 6) What is a target persona? Why do brands identify them and how are they used by different marketing players? List 4 characteristics a brand would want to know about each target persona. 7) Explain the terms demographics and psychographics. Give a one-sentence explanation for each, and 3 examples of each. 8) Find a print or TV ad campaign you like. Explain what you think... The target audience is, in demographic and psychographic terms The "competitive frame" or "consideration set" is (used interchangeably) The point(s) of difference it's communicating The end benefit(s) from using the product or service 9) Name 3 different creative approaches/genres for advertising and provide an example of each (a screen shot or print ad). Include 1 sentence for each, describing why you think the brand found that approach effective. 10) What is a customer journey empathy map, what are the key steps/stages along the journey, and why is it valuable for ompanies to do them for each important brand target? 11) Explain the term "consumer promotion." Provide 3 examples of consumer promotions and explain how each helps a brand achieve different objectives.
Expert Answer:
Related Book For
Personal Finance Turning Money into Wealth
ISBN: 978-0134730363
8th edition
Authors: Arthur J. Keown
Posted Date:
Students also viewed these marketing questions
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
Portray in words what transforms you would have to make to your execution to some degree (a) to accomplish this and remark on the benefits and detriments of this thought.You are approached to compose...
-
Suppose a town concludes that it costs on average $30.00 per household to manage the disposal of the waste generated by households each year. It is debating two strategies for funding this cost: (1)...
-
Corus Entertainment's financial statements have been reproduced in Appendix A at the back of the textbook. Instructions (a) Many companies use a calendar year for their financial statements. What...
-
On June 1, 2021, Crane Manufacturing acquired a machine for $174000 with an estimated useful life of five years and an estimated residual value of $11900. The company uses the double-declining-...
-
A SIF uses a single, pneumatic, final element assembly consisting of a 3/2 pilot-operated spool solenoid valve, a spring-return scotch yoke actuator, and a trunnion ball valve. The application is...
-
Thelmas Amusements completed the following transactions during November 2012: Nov 1 Purchased supplies for cash, $700. 4 Purchased inventory on credit terms of 3/10, n/eom, $9,600. 8 Returned half...
-
ASL Ltd's most recent earnings per share was $1.00 and it paid a dividend of $0.60 per share. You expect ASL to earn $1.10 and continue its payout ratio. Assume that you expect to sell the shares for...
-
Ryan and Blake Lively are married filing jointly taxpayers. Ryan's birthdate is August 10, 1982 and Social Security number is 434-14-4448. Blake's birthdate is March 19, 1983 and their Social...
-
Clapton Company manufactures custom guitars in a wide variety of styles. The following Incomplete ledger accounts refer to transactions that are summarized for May: Materials May 1 Balance 105,600...
-
Explain very briefly the function of following mountings: (i) Steam stop valve (ii) Feed check valve (iii) Blow-off cock (iv) water level indicator (v) Pressure gauge (vi) Safety valve
-
A pressure cooker contains \(10 \mathrm{~kg}\) of saturated steam at 8 bar. Find the quantity of heat which must be rejected to reduce the quality to \(85 \%\). Determine the pressure and temperature...
-
A \(30,0-\mathrm{mg}\) oil drop carrying a charge of \(+3.5 \mu \mathrm{C}\) passes undeflected through a region in which there is a uniform, constant electric field. What are the magnitude and...
-
Write short notes on major petroleum products such as diesel and kerosene.
-
z = 1.9 for H a : 25.7 Find the P-value that corresponds to the standard z-score, and determine whether the alternative hypothesis is supported at the 0.05 significance level.
-
For the following excerpt from an ERD, specify the logical (relational) schema as per the foreign key design in the following ways: a. Using directed arcs b. In terms of inclusion dependencies JA...
-
A Firm intends to invest some capital for a period of 15 years; the Firm's Management considers three Options, each consisting of purchasing a machinery of a specific brand, different for each...
-
Explain how your financial situation is related to your career aspirations.
-
Sukeeta, a young mother, is preparing to file her 2017 income tax return. Her husband, who was tragically killed in a boating accident in the summer of 2017, always handled the tax filing. Assuming...
-
1. Identify the stage of the life cycle that best describes Cory and Tisha today. What important financial planning issues characterize this stage? 2. Based on the issues identified in Question 1 and...
-
(a) Among 880 smart phones sold by a retailer, 72 required repairs under the warranty. Estimate the probability that a new phone, which has just been sold, will require repairs under the warranty....
-
A car rental agency has 19 compact cars and 12 intermediate-size cars. If four of the cars are randomly selected for a safety check, what is the probability of getting two of each kind?
-
With reference to Exercise 3.34, suppose that the questionnaire filled in by one of the 150 persons is to be double-checked. If it is chosen in such a way that each questionnaire has a probability of...
Study smarter with the SolutionInn App