8. (i) (ii) (iii) Suppose the government is considering implementing a 5-year information campaign that (1)...

 

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8. (i) (ii) (iii) Suppose the government is considering implementing a 5-year information campaign that (1) promotes the use of bicycle helmets in the adult cyclist population and (ii) encourages drivers and cyclists to "share the road". You have been asked to conduct a cost benefit analysis of the proposed information campaign. What do you think are the main benefit and cost categories associated with this information campaign? How would you go about valuing these impacts? What are the key uncertainties you face in conducting the analysis? How would you deal with these uncertainties? 8. (i) (ii) (iii) Suppose the government is considering implementing a 5-year information campaign that (1) promotes the use of bicycle helmets in the adult cyclist population and (ii) encourages drivers and cyclists to "share the road". You have been asked to conduct a cost benefit analysis of the proposed information campaign. What do you think are the main benefit and cost categories associated with this information campaign? How would you go about valuing these impacts? What are the key uncertainties you face in conducting the analysis? How would you deal with these uncertainties?

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