A bank provides its customers with mobile applications that significantly simplify traditional banking activities. For example, a
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Question:
A bank provides its customers with mobile applications that significantly simplify traditional banking activities. For example, a customer can use a smartphone to take a picture of a check and electronically deposit it into an account. This unique service demonstrates the banks desire to practice which one of Porters strategies?
a. Differentiation
b. Broad focus
c. Cost differentiation
d. Cost leadership
e. Focus
Related Book For
Accounting Information Systems
ISBN: 978-0133428537
13th edition
Authors: Marshall B. Romney, Paul J. Steinbart
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