A Brand constitutes a name, design, logo or any combination and it does not only represent...

 

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A Brand constitutes a name, design, logo or any combination and it does not only represent a product but also it represents the identity and personality of organizations and their offering to the target audience upon which customers make their purchasing decision. As a marketing communicator on discuss in details what constitutes branding and the likely benefits it invokes the consumer, retailer and the manufacturer? (20 marks) (b) You are a brand manager of a reputable company, your brand has lost its identity. As a brand manager, you have been asked to restore it, how would you go about it? A Brand constitutes a name, design, logo or any combination and it does not only represent a product but also it represents the identity and personality of organizations and their offering to the target audience upon which customers make their purchasing decision. As a marketing communicator on discuss in details what constitutes branding and the likely benefits it invokes the consumer, retailer and the manufacturer? (20 marks) (b) You are a brand manager of a reputable company, your brand has lost its identity. As a brand manager, you have been asked to restore it, how would you go about it?

Answer rating: 100% (QA)

a Branding refers to developing a unique name and image for a product or company that easily identif... View the full answer