A car retailer started a marketing promotion on a new hybrid sedan model. It advertised that anyone who bought the car in 2013 and didn't get at least 50 miles per gallon of average gas use during the first 60 days would receive a $10,000 cash payment from the company. Record-keeping and inspection procedures were required to ensure the accuracy of reports by the vehicle owner. The promotion was widely publicized. One customer purchased a hybrid model during the promotion period, followed all the rules and recorded only 42 mpg in the first 60 days. She demanded reimbursement, but the company stalled for months and then stopped responding to her inquiries. Does she have a contractual right to collect the $10,000? 

Consider the following two lines of thought and give your opinion.

Yes, it was a unilateral contract in which the recipient acted on the offer by fulfilling the terms of the offer, thus creating a binding contract.

No, this was simply a farce, it was not a contract offer with any particular person and it was without consideration.

Answer rating: 100% (QA)

In my opinion the customer does have a contractual right to collect the 10000 The promotion offered ... View the full answer