A commercial for a new blender says the following: You will never guess how much this blender
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Question:
A commercial for a new blender says the following:
"You will never guess how much this blender costs! $70? Wrong! $60? No! Not even $50! This blender costs only $25.99!"
By asking viewers to consider the fact that the blender could cost $70, what psychological tactic is this company using to make its product seem inexpensive?
Related Book For
Financial Accounting and Reporting a Global Perspective
ISBN: 978-1408076866
4th edition
Authors: Michel Lebas, Herve Stolowy, Yuan Ding
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