A company is licensing its products when it Multiple Choice develops a strategic plan for another organization.
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Question:
A company is licensing its products when it
Multiple Choice
develops a strategic plan for another organization.
allows a foreign company to pay it a fee to make or distributethe first company’s product or service.
pays a competitor a fee to stop the competitor from selling itsproducts in the company’s territory.
barters goods for goods in lieu of a monetary payment.
allows another company to pay it a fee to train itsemployees.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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