a. Describe whom you feel the target market customer is.
b. Describe any relevant psychological and social influences that may apply to the purchase consideration of the advertised product.
c. PRODUCT ISSUES: Identify the advertised product's classification, stage of the product life cycle, and ideal market exposure policy.
d. Discuss what the most likely promotional objective(s) and most likely advertising objective(s) are.
e. Describe what you feel the price equation is based on the ad's message, i.e. what is included in the "something of value" the customer will receive if they purchase the product.
 

Transcribed Image Text:

Saving People Money Since 1936 ... that's before there were color TVs. GEICO has been serving up great car insurance and fantastic customer service for more than 75 years. Get a quote and see how much you could save today. geico.com | 1-800-947-AUTO | local office GEICO 09 Appeared in Healthy Living News newspaper ad Saving People Money Since 1936 ... that's before there were color TVs. GEICO has been serving up great car insurance and fantastic customer service for more than 75 years. Get a quote and see how much you could save today. geico.com | 1-800-947-AUTO | local office GEICO 09 Appeared in Healthy Living News newspaper ad

Answer rating: 100% (QA)

a The target market customer for GEICO appears to be individuals seeking car insurance with a focus ... View the full answer