a) Estimate the value of brand name Brand Soda Generic Soda Revenues (next year) $2
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a) Estimate the value of brand name
Brand Soda | Generic Soda | |
Revenues (next year) | $2 billion | 2 billion |
Book value of capital (today) | $1.2 billion | 1.2 billion |
Cost of capital | 9% | 9% |
After-tax operating income | $300 million | $150 million |
Growth rate in operating income in perpetuity | 2% | 2% |
Related Book For
Financial Accounting an introduction to concepts, methods and uses
ISBN: 978-0324789003
13th Edition
Authors: Clyde P. Stickney, Roman L. Weil, Katherine Schipper, Jennifer Francis
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