A few years ago, a Subaru automobile advertisement featured a young college student left home alone while her parents were leaving for a weekend get-way. As soon as they backed out of the driveway, the young woman called her boyfriend to inform hit that , "They 're gone!" He bolts into his car to drive to her parents' home. The music from Percy Sledge's famous song, "When a man loves a woman," provides background music, which caused me to "slip back" into fond memories of my pre-teen years.

By using this strategy of nostalgic music in advertising, what psychological process has the advertiser evoked? Explain how this process may influence consumers to at least consider this product for consumption. Give three examples of advertisers using music in promotional messages.

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