A food manufacturer intends to launch a new product on the market to help children learn to feed themselves. The product consists of healthy snacks and naturally sweetened smoothies, designed to recharge children's energy at any time of the day. The food is created by specialized chefs and nutritionists and is prepared with organic and clean ingredients. The meals will be delivered weekly to the consumer's door.

a. Develop the following strategies with reference to the type of product being marketed (5 points each strategy).

Product
Price
Placement
Promotion

b. Explain the indicators that can be used to measure the progress of each strategy proposed (5 points for each section).

Product
Price
Placement
Promotion

c. Write, briefly, some activities that can be part of the company's contingency plan (6 points)

Answer rating: 100% (QA)

a Marketing Strategies for the New Product Product Strategy Focus on health and nutrition Emphasize the use of organic clean ingredients and the involvement of specialized chefs and nutritionists in c... View the full answer