A Historical Overview Describe how the introduction of television impacted the sport of boxing. Describe the Sports
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A Historical Overview
- Describe how the introduction of television impacted the sport of boxing.
- Describe the Sports Broadcasting Act of 1961.
- Who was Roone Arledge? Describe why his contributions to televised sport are considered so notable.
- Why was (American) football considered "ideally suited for television"?
- Why did advertisers invest heavily in televised sports?
Local TV Sports and the Internet
- Describe what happened in the 1980s that forced a "gradual fragmentation" of the sports audience. What did that lead TV executives to do in relationship to the local TV newscast?
- What were the concerns of TV journalists who were asked to blog to strengthen connections with the shrinking sports TV audience?
- How did blogging become a "double-edged sword"?
- Explain how social media have "assumed the role traditionally held by sports broadcasters."
- List the issues discussed by the authors in the section titled "The Challenge for Local Sports Television."
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Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
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