a. HKTVMALL provides the largest over-the-top shopping and entertainment("shoppertainment") platform in Hong Kong. The business model has received increasing social acceptance. The sales performance of HKTVMALL has been growing rapidly since the beginning of 2022 and on month-to-month basis, the average daily gross merchandise value on order intake achieved a growth by 14.2% in January 2022 and 35.6% in February 2022. Discuss its popularity in relationship to the social influences. b. In terms of cultural influences, do you think that HKTVMALL had made good understanding of its customers in terms of the three forms of cultural learning (Formal, informal & Technical) and thus well develop its marketing strategies to target the intended market? c. Any recommendation to the brand for future development?

Answer rating: 100% (QA)

a The popularity of HKTVMALL can be attributed to social influences such as wordofmouth recommendati... View the full answer