(a) Identify at least two potential customer segments who would value and want to buy this product,...
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Question:
(a) Identify at least two potential customer segments who would value and want to buy this
product,
(b) Decide one segment you want to target first and justify why the chosen segment is most
suitable base on your analysis of the market situation/trends, and
(c) Fully describe the characteristics of your target segment (e.g. demographic, lifestyle,
behaviors) or provide a customer persona.
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