A. In details explain the marketing concept with all its components? Apply this concept on an
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Question:
A. In details explain the marketing concept with all its components? Apply this concept on an existing product?
(Marketing concept are: Consumer Research, Segmentation, Market Targeting, Positioning)
B. What is the Marketing Mix (define each element in the mix)? And how can you use the marketing mix in creating value for the consumer?
(Marketing Mix are: The product, The price, Place, Promotion)
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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