A key aspect of creating a business or new product offering is finding a position in the
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Question:
A key aspect of creating a business or new product offering is finding a position in the market that will allow you to succeed. This allows you to offer to your target customers a product that has a welcomed value proposition.
1. Define positioning from a marketing perspective. What is a positioning or perceptual map?
2. Crea.te a positioning/perceptual map for a product/company you are interested in creating or any company or product you are familiar with. Make sure you understand what a perceptual map is and what is important. Explain your map and what can be infered from it. If it does not paste correctly in the DQ text box, attach a document.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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