A large number of employers use cybervetting as part of their graduate recruitment processes. What kind of impression is your social media content making? This assessment task will enable you to critically review and build your online reputation or "personal brand" to ensure you are presenting yourself as a professional.

500words - complete the provided template (download this below)

20%

Week 1, Sunday, 11.59pm

PURPOSE

Please Provide a references.

The number of employers cybervetting as part of their recruitment processes has been reported as more than a third with some reporting as high as 91%! Why wouldn't they look? With just a few clicks, they can access the information they need to help them decide if they want to invite you in for an interview. The purpose of this assessment task is to critically review and build your online reputation or "personal brand". This relates to learning outcomes:

• Assess and explain the importance of authentic personal branding;
• Demonstrate an informed understanding of the anchors of their personal narrative;
• Exhibit the skills, knowledge and attributes of a business professional;
• Initiate the development of networks and professional contacts within their chosen industry sector; and
• Critique, assess and articulate their and others personal brands in a variety of contexts including verbal, print and digital.

ASSESSMENT STRUCTURE

Download and complete the Assessment 1 Online Reputation Audit Worksheet to identify what needs to be changed to create the positive and professional brand you want to project.

 

PLEASE NOTE:

You are required to complete and submit this assessment task individually.

INSTRUCTIONS

To get started on your assessment task, please follow the below instructions.

1. Review each section of the assessment worksheet.
2. Respond to the prompts in the spaces provided for the three steps:
   
   1. Google yourself and report on your findings for each of the four sections.
   2. Choose the social media account you are most active in and complete the worksheet reporting your observations and any changes that need to be made. Use the examples in the blue column as a guide.
   3. Developing my Personal Brand: complete the reflection questions (drawing on a range of sources to support your points).
   4. List your references - using APA 7 referencing conventions - be sure sources listed are also referenced in text to show how you have applied the information. A minimum of two sources should be listed.
3. Save and submit your finalized assessment via the dropbox
4.     

Assessment 1: Online Reputation Audit Worksheet Step 1: Google yourself In the following activity make sure that you check several pages of search results for each question. Remember to also check any images or videos that show up in the results. Use the worksheet to record what you find. Did you know that Google results are customized to each user? After you complete the activity, it's a good idea to have someone else Google you and see what they find that may not have been included in your search results. Results can be summarised in bullet points - approx 100 words for this section. For each of the following enter the terms in bold into Google and hit search. Remember to check not just the text it brings up but also any pictures and video images. 1. Search for your first + last name. What did you find? 2. Search your name + town/city. What did you find? 3. Search your current + past email addresses. What did you find? 4. People on different devices may find different results. Ask a friend to repeat the above (searching YOUR name) and report what they found below Step 2: Audit your social media Choose the social media account you are most active in and complete the worksheet below. Approx 200 words in total - bullet points can be used. Platform (eg, Facebook/Instagram etc Review 1. Pictures Eg, Most pics okay. Messaged Jane to ask her to remove photo from Bill's bbq last year 2. Privacy Settings Eg Checked all my privacy settings and adjusted 3. Comments Observations and changes that need to be made