A local coffee shop in a bustling area in Cape Town has been in business for two years. While the coffee shop has a loyal customer base, it has not been able to attract new customers as much as they would like. The owner has aproached you as a Marketing expert for help in boosting sales. The objective is to increase sales by 25% over the next six months.

Q1. You have been assigned the task of creating a marketing strategy to help the coffee shop reach its objective. Create a strategy and use the following pointers to focus on, social media, loyalty program, email marketing, partnership with local businesses, outdoor advertising.