A manufacturer of agricultural machinery is planning to launch a new robot lawnmower model that, besides mowing,

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A manufacturer of agricultural machinery is planning to launch a new robot lawnmower model that, besides mowing, can also collect leaves. The company would like to know what consumers think of this new product.

Would you advise the manufacturer to use consumer observations or a personal, telephone, or (e)mail survey? Explain your choice.

Related Book For answer-question

Financial Accounting and Reporting a Global Perspective

ISBN: 978-1408076866

4th edition

Authors: Michel Lebas, Herve Stolowy, Yuan Ding

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Posted Date: Nov 07, 2023 03:31 AM

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A manufacturer of agricultural machinery is planning to launch a new robot lawnmower model that, besides mowing,

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The choice of whether to use consumer observations personal surveys telephone surveys or email surveys to gather feedback on a new product like a robo... View the full answer

Financial Accounting and Reporting a Global Perspective

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