A market research study is being conducted to determine if a product modification will be well received
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Question:
A market research study is being conducted to determine if a product modification will be well received by the public. A total of 1,000 consumers are questioned regarding this product.
The table below provides information regarding this sample.
Positive Reaction | Neutral Reaction | Negative Reaction | |
Male | 240 | 60 | 100 |
Female | 260 | 220 | 120 |
a) What is the probability that a randomly selected male would find this change unfavorable (negative)?
b) What is the probability that a randomly selected person would be a female who had a positive reaction?
c) If it is known that a person had a negative reaction to the study, what is the probability that the person is male?
Related Book For
Business Statistics a decision making approach
ISBN: 978-0133021844
9th edition
Authors: David F. Groebner, Patrick W. Shannon, Phillip C. Fry
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