A marketer found a great tidbit about a deficiency in the competitors packaging, while doing research about the lifestyle of their customers What is the issue if the marketer inserted this information just because it was exciting credibility usefulness citation PRIZM ...

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A marketer found a great tidbit about a deficiency in the competitors packaging, while doing research about the lifestyle of their customers. What is the issue if the marketer inserted this information just because it was exciting?

		credibility
		usefulness
		citation
		PRIZM

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 20, 2024 01:52 PM

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A marketer found a great tidbit about a deficiency in the competitors packaging, while doing research about

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International Marketing And Export Management

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