A marketer is deciding whether the marketing campaign for his company's product will be a push strategy,
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A marketer is deciding whether the marketing campaign for his company's product will be a push strategy, a pull strategy, or a combination of the push/pull strategies. What impact does this decision have on the rest of the marketing campaign?
Related Book For
International Business Law and Its Environment
ISBN: 978-0324649659
7th Edition
Authors: Richard schaffer, Filiberto agusti, Beverley earle
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