A marketing company that relies on calling mobile phones, wanted to research if age group and type of response, were independent The company took a random sample of mobile numbers, categorised them into two different age groups, and then recorded the response as one of three options call answered,...

The total number of calls made by the marketing company can be calculated by sum ...

A marketing company that relies on calling mobile phones, wanted to research if age group and...

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Posted Date: Aug 11, 2023 05:58 AM

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Global Marketing management

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